Rolf Hansen
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Making money with digital photography and live events

A few years ago I became interested in digital photography, mainly for web publishing and
personal reasons. You know, how nice is it now to NOT have to deal with film, scanning
pictures, and the costs of developing all of those "not great" photos that you didn't know were so
bad until you paid to have them developed!

So, at the time I got my first digital camera a friend of mine was playing in a rock band, and
needed pictures for their web pages and promotional printings and ads. When I first began to
do their photography, I had NO IDEA what it all would lead to... and now I will reveal to you some
of the MANY ways to make money, part-time, with your love for photography!

Now, at the clubs my friend's band played in- a lot of the time they would be in a line-up of 3
bands for the evening, of which I shot live pictures of my friend's band's performance. Then I got
another idea, I'm there already, usually to finish the night with the band, so I started to take
pictures of the other bands. Afterwards, as they were breaking down their equipment, I
introduced myself as the other bands photographer, and explained that I liked their music and
look- and also took pictures of them also.

I got the names of the band members, jotted down notes about which instruments each one
played, and then got a mailing address to reach them. I told them that I was going to print up
some proof sheets and send them off to them... all were very agreeable and willing (and why
not, it doesn't cost them a thing).

Then I printed the proof sheet(s), and selected three of what I thought were the best- of which I
made a little bigger on a seperate sheet and used Photoshop to refine and enhance the images
prior to printing (all on my little ink-jet printer).

I composed a form letter that I could customize for each mailing explaining details like:

- The first proof sheet was all of the raw digital images

- The second one with the larger images was digitally self enhanced

- I would professionally print any pictures they wanted for XXX cost (considering mailing costs,
printing costs at a local printing shop, labor for digital enhancement, and healthy profit margin)

- For any order I would give them a CD with ALL of the photos in digital form for them to use any
way they wanted

- Add my contact information

- And finally my availability to book shootings with them in the future

Now I could personalize this form letter and send it with the proof sheets to the band, and
when I would call them about a 8 days after I made the mailing to ask them if they recieved
the proof sheets and which ones they liked (and I liked)- and I simply asked for an order.

It was amazing how well this worked, and I expanded the idea.

I would go to fund-raising events, marathons, special events hosted by radio station
personalities... always getting the contact information for reaching whoever is in charge of
promotions and following the same system!

As you go along, you realize some other benefits to you new "business"- like free
admissions (and no club cover charges), press passes, exciting opportunities to meet
interesting people and celebrities, discount drinks, and much more! It's amazing what people
will GIVE you, if you just ask!

Then there are the home-business tax deductions that are eye-opening in themselves!

As soon as you can, upgrade to more professional equipment so you can not only "play"
the part, but also "look" the part. Print up business cards, and make up your own porfolio of
your "best" digitally enhanced photos of all kinds of subjects and previous shootings.

Seriously, this could turn your love for digital photography into an exciting lifestyle and an
income that could surpass your present one!

But then again, I know I have only just scratched the surface with professional digital
photography, and I'm sure you now have just entered a "think-tank" that will spur many more
ideas for you to make digital photography more than just a love. Make it a great life!



Studio and Location Photography in MA, NY

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